Nano Dimension Enters China Market Through Partnership with AURORA Group
Nano Dimension announced today it has entered the Chinese market in a strategic partnership with market leader AURORA Group. In addition, the AURORA Group has purchased its second DragonFly 2020 Pro, Nano Dimension’s award-winning 3D printer for electronics, weeks after the first purchase for its showroom in Taichung, Taiwan.
AURORA Group’s GM of 3D Business Unit Daniel Chi (left) and Nano Dimension’s CEO Amit Dror (right) finalize the strategic partnership that will see AURORA Group market and sell Nano Dimension’s award-winning Dragonfly 2020 Pro 3D printer for electronics in China.
With this strategic partnership, AURORA Group, a majority shareholder in General Integration Technology (GIT), providing 3D software and distributing 3D printers, will market and sell the DragonFly 2020 Pro 3D printer to customers in China.
The partnership expands Nano Dimension’s Asia Pacific market coverage that already includes Hong Kong, South Korea, Singapore and Taiwan. According to a January 2018 market research report from the International Data Corporation , China’s 3D printing market is the largest in Asia and still growing rapidly. 3D printing in China benefits from government support and investments from both industry partners and private consumers.
“China is one of the world’s largest and most important electronics manufacturing and design markets, and establishing the correct foothold in the market is key for Nano Dimension,” said Amit Dror, CEO of Nano Dimension. “AURORA has years of operating experience in the manufacturing sector, and with its extensive resources and unique network of 1,500 offices, 300,000 customers, including more than 3,000 customers in electronics industries, we believe it is very well positioned to give us fast market access to realize the full potential of the DragonFly 2020 Pro in China. We look forward to developing the Chinese market together by leveraging AURORA’s significant presence.”
“This is an important moment for our recently established Hong Kong office. We are proud to partner with AURORA as our leading partner in China,” Said Gilad Reshef, APAC Director of Nano Dimension. “The partnership with AURORA deepens AURORA’s exposure to additive manufacturing by expanding into 3D-printing electronics, paving the way for new markets and applications.”
Daniel Chi, GM of 3D Business Unit of AURORA Group, said, “Providing our customers with the very latest in high-quality, innovative 3D printing solutions is key to the success of our company. Forming a strategic relationship with Nano Dimension helps us expand our offering to now include capabilities for 3D printing electronics.
“The Nano Dimension DragonFly 2020 Pro is a groundbreaking technology that opens unimagined possibilities for electronics designers and manufacturers,” Chi added.
The DragonFly 2020 Pro 3D printer is transforming electromechanical development by empowering companies to take control of their entire development cycle. The system enables the 3D-printing of functional electronics such as encapsulated sensors, conductive geometries, antennas, molded connected devices, printed circuit boards and other innovative devices.
Sources: Nano Dimension