McLaren Introduces Its Own Eyewear Line
Advanced, lightweight and technically precise now describes more than the vehicles produced by McLaren Automotive. The British-based company is launching the McLaren Vision Collection, sunglasses and ophthalmic frames “imbued with McLaren DNA.”
McLaren introduces both sunglasses and frames for other optical needs | McLaren photos
The eyewear is being produced in conjunction with optical specialist L’Amy Group, and are available in Core, Premium and Bespoke ranges.
The line includes the first 3D-printed titanium frames, the option of face-scanning technology for “the perfect tailored fit,” and the first use of Leica Eyecare sun lens in versions specifically designed for driving, skiing, sailing, golf and city life. The Leica lens are treated with AquaDura Vision anti-reflective, hydrophobic and oleophobic coating.
The Driving lenses feature precisely graduated tinting designed to improve contrasts and show the road ahead in sharp relief, with no polarization so all surfaces are perceived perfectly, McLaren Automotive said.
Prices start at $323 and climb to $2,008 for the custom-tailored versions.
“Designers from McLaren Automotive and the L’Amy Group combined their expertise to create unique products that set new standards for elite eyewear,” said Mike Flewitt, McLaren Automotive’s chief executive. “Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomizes the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA.”
The McLaren Vision Collection will be available at the Goodwood Festival of Speed in early July and at a range of department stores and e-commerce websites starting in July, the company said.