HP and Smile Direct Club Collaborate on Largest Multi Jet Fusion 3D Production Factory in the U.S.

At Rapid 2019, North America’s largest 3D printing conference, HP Inc. and SmileDirectClub, the pioneer of teledentistry and market leader in doctor-directed, remote clear aligner therapy, announced an expanded collaboration to revolutionize the way that millions of people can achieve a straighter smile. SmileDirectClub is powering its digital differentiation and rapid manufacturing expansion of clear aligners with HP’s Jet Fusion 3D printing solutions, making it the largest producer of Multi Jet Fusion 3D printed parts in the country.

Image via: hp

“SmileDirectClub is digitally transforming the traditional orthodontics industry, making it more personal, affordable, and convenient for millions of consumers to achieve a smile they’ll love,” said Alex Fenkell, co-founder, SmileDirectClub. “HP’s breakthrough 3D printing and data intelligence platform makes this level of disruption possible for us, pushing productivity, quality, and manufacturing predictability to unprecedented levels, all with economics that allow us to pass on savings to the consumers seeking treatment using our teledentistry platform.”

Disrupting the 120-Year-Old Orthodontics Industry

Image via: hp

SmileDirectClub co-founders Alex Fenkell and Jordan Katzman first met as teens with metal braces at summer camp, later deciding that innovations in technology and telehealth could democratize access to safe, affordable, and convenient orthodontic care. Founded in 2014, SmileDirectClub is the market leader of the doctor-directed clear aligner industry, utilizing its digital network of state licensed dentists and orthodontists who prescribe teeth straightening treatment plans and manage all aspects of clinical care from diagnosis through the completion of treatment using its proprietary teledentistry platform. SmileDirectClub is growing rapidly, having already served more than half a million customers in the U.S., Canada and Puerto Rico, with plans to expand to Australia and the UK in 2019.

An estimated 80% of Americans could benefit from orthodontic care, yet only 1% receive it each year, with cost being the biggest prohibitive issue. In the U.S., 60% of counties do not have access to an orthodontist. By leveraging the benefits of teledentistry coupled with HP’s 3D printing technology, SmileDirectClub is bridging these gaps, offering people a chance to build confidence through a straighter, brighter smile at a cost that is up to 60% less than traditional options.


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